FOURTH SEMESTER Paper 401 Basics of Advertising and Public Relations Full Marks 35 Pass Marks 12 Objective: The objective...
FOURTH SEMESTER
Paper 401
Basics of Advertising and Public Relations
Full Marks 35
Pass Marks 12
Objective:
The objective of the paper is to acquaint the students with concepts, techniques ci advertising and facilitate an understanding of the concepts, methods and strategies for public Relations and prepare the students for a career in the corporate sector.
Unit-1
Concepts of Advertising• Advertising Definition, nature, kinds and functions. 15 classes
• Advertising and marketing. 05 classes
• Brand awareness and brand positioning 10 classes
Unit-2
Advertising Agency• Advertising Agency : Functions and structure. 08 classes
• DAVP (Directorate of Audio-Visual Publicity) 02 classes
• Advertising Copy : Basic principles of copy, text and visual elements in advertising 10 classes
Unit-3
Laws and Ethics of Advertising• Advertising ethics and regulation 10 classes
• Social effects of advertising. 10 classes
Unit-4
Concept of Public Relations• Definition, nature and objectives of PR. 05 classes
• Tools of public relations. 10 classes
• Role of public relations in government, industry, 10 classes
public and private sectors
• Codes and ethics of PR, Qualities of a good PRO. 05 classes
Reading List:
Advertising: Wright, Warner and Water.Advertising Made Simple : Frank Jefikins.
Advertising : Kaneth S. Longman.
- Advertising Management-Colin Gilligan & Geoffrey Crowther
5. Public Relations Today-Subir Ghosh.
• Public Relations and Applied Communication — K. R. Balan.
Paper 402
Practicals based on Advertising and Public Relations
Full Marks 35
Pass Marks 12
Objective The objective of the course is to provide practical training to the students in order to kp their professional skills and make them more employable in Ad agencies or corporate
• Copy writing. 05 classes
• Designing ads for newspaper, hoardings, posters, bus panels.
• Organisation of press conference. 05 classes
• Preparation of press release and programmes on event management.
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