Assam University Bcom Syllabus 3RD SEMESTER BUSINESS COMMUNICATION - 1 click here to download now
B. COM 3RD SEMESTER
BUSINESS COMMUNICATION - 1
BCMP 301 OPTION 3 (PASS PAPER)
Objective : The course provides the students an understanding of basic concepts of business communication.
Full Marks - 50
UNIT 1
INTRODUCTION 10
1.1 Definition and Process of Communication.1.2 Objectives of Communication.
1.3 Media of Communication.
UNIT 2
BARRIERS TO COMMUNICATION 10
2.1 Importance of Communication.2.2 Barriers to Communication
UNIT 3
BUSINESS CORRESPONDENCES 10
3.1 Need, Function of Business letters, Requisites of effective business letters.3.2 Forms & style- Planning & Preparation.
3.3 Routine requests- Requesting appointment, Letter acknowledgement- persuasion request letter- Sales letter.
3.4 Quotation, Orders & Tenders- Handling of Correspondence.
UNIT -4
REPORT WRITING- CHARACThRISTICS AND IMPORTANCESTRUCTURE & LAYOUT 10
4.1 Report Writing.4.2 Memorandum, Notice Agenda & Minutes of Meeting.
UNIT 5
PUBLIC COMMUNICATIONS: STRUCTURE AND LAYOUT 10
5.1 Advertisements.5.2 Press Release- Public Speaking and Oral; reporting conducting survey, speeding to motivate.
Suggested Readings:
1. Sharma R.C Mohan K: Business correspondence & Report writing Tata McGraw Hill Pvt. Ltd, New Delhi2. Lesikar Raymond V. & Patil John D: Business Communication Theory & Practice.
3. Kapoor A. N: A Guide to Business Correspondence Communication Skills, S. Chand & Co, New Delhi.
4. Paul Rajendra & Karlahaffi: Essential of Business Communication Sultan Chand & Co, New Delhi.
5. Madhukar R. K: Business Communication, Vikash Publishing House, New Delhi.
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