Assam University b.com Syllabus 3RD SEMESTER ENTREPRENEURSHIP - I V click here to download now
B. COM 3RD SEMESTER
ENTREPRENEURSHIP - I V
BCMP 304 OPTION 2 (PASS PAPER)
Objective : It enables the students to gain understanding of basic concepts, problems & opportunities of entrepreneurship.
Full Marks -50
UNIT 1
INTRODUCTION 10
1.1 The Entrepreneur: Definition, Function, Types, Emergence of Entrepreneurs class.1.2 Entrepreneurship & Intrapreneurship.
1.3 Entrepreneurship Development in India.
UNIT 2
SOCIOECONOMIC ENVIRONMENT ANDENTREPREURSHIP 10
2.1 Socio Economic Environment of Entrepreneur.2.2 Leadership and risk taking, Business dedsion Making.
UNIT 3
PROMOTION OF VENTURE 10
3.1 Promotion of a Venture.3.2 Opportunity analysis, external environmental analysis- Economic,
Social and Technological.
UNIT 4
ENTREPRENEURIAL DEVELOPMENT PROGRAMME 10
4.1 ED?- need and objectives, Role, Relevance and achievement.4.2 Role of government in organising ED?.
UNIT 5
GREAT ENTREPRENEURS IN INDIA 10
Prafulla Chandra Roy, Jamsedji Tata, Dhirubhai Ambani, Laxmi Mittal, Dwaraka Nath Tagore.Suggested Readings:
1. Tandon B.C: Environment and Entrepreneur, chagh Publication, Allahabad.2. Siner A. David: Entrepreneurial Megabucks, John Wiley and Sons, New York.
3. Srivastava S. B: A practical Guide to Industrial Entrepreneurs, Sultan Chand and Sons, New Delhi.
4. Prasanna Chandra: Project Preparation, Appraisal, Implementation1 Tata McGraw hill, New Delhi.
5. Desai, Vasant: Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House.
6. Gupta & Khanka: Entrepreneurship and Small Business Management, Sultan Chand & sons.
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